Wishpond is a multi-purpose digital marketing solution that is sold as a SaaS. Founded in 2009 by Ali Tajskandar, the company is headquartered in Vancouver, BC. The company claims to have over 3700 paid clients and over 3.4 million annual website visitors.
What are the marketing tools that WishPond offers?
WishPond offers Four marketing tools:
- Landing Pages
- Pop-Ups & Forms
- Contests & Promos
- Marketing Automation.
How does Wishpond work?
Landing Pages:
Wishpond offers over a hundred landing page templates that can be used to create and publish such pages. It features a simple drag-and-drop editor that allows marketers to create landing pages without the knowledge of design or programming. You can post your landing pages on WordPress and Facebook anywhere, including your website. You can even optimize your landing pages with A/B testing and see how they perform in real-time analytics.
The mobile and tablet responsive landing pages look great on any device. It sends you weekly statistics for all your campaigns and notifications and emails about new leads from your campaigns. Wishpond offers 300 plus integrations, including email, analytics, sales, payment & collaboration apps.
Pop-ups and Forms:
It also offers over 100 popup templates to fit any industry. You will be given access to the popup template with which you can easily create your own or even add your options. You can develop popups using a simple drag-and-drop editor and change how your popup looks and behaves.
You can use different popups, like blog subscriptions, sales promotions, or coupon offers, and use the built-in popup tool to convert visitors by adding popups, welcome mats, slide-in popups, and opt-in popups. You can trigger the popups on entry, exit, scroll, click, or with a timed delay. With it, you can create custom form fields to collect information from your leads and use advanced features like pre-filled form fields and hidden areas to boost conversion rates and improve lead segmentation.
Contests & Promotions:
It allows you to create contests and promotions to generate social engagement and get followers. You can make ten different social media contests and competitions, which include-
- Sweepstakes.
- Photo Contests.
- Bonus Entry Contest.
- Instagram Hashtag Contest.
- Coupon.
- Referral Contest.
- Vote Contest.
- Leaderboard Contest.
- Photo Caption Contest.
- Video Contest.
Marketing Automation:
Wishpond allows you to send your leads personalized email campaigns based on demographics and activity. You can use the information about your visitors to send segmented email campaigns. Based on lead activity, you can customize the emails you send and when you send them. You can use marketing automation to identify hot leads and email them to your sales team. There are several features to automate interactions between Wishpond and other apps through integrations.
Wishpond offers three pricing options at USD 49, USD 99, and USD 199 per month, billed annually. You can select the plan that suits your needs and fits your budget. It is very popular among small and medium-sized businesses across the world.
Final Thoughts
To sum up, this is how Wishpond works. For more details about it, you can visit the company website.
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