All In Challenge – All You Need To Know

The All in Challenge was a fundraising initiative started by Michael Rubin, the founder and executive chairman of Fanatics, along with Alan Tisch and Gary Vaynerchuk. It was designed to offer a once-in-a-lifetime experience while making donations for people facing food scarcity during the COVID 19 crisis.

Here is all you need to know about the trend.

Is it legit?

For all we know, the All-in challenge was trending on social media since its launch during the Coronavirus crisis in 2020. A lot of celebrities were seen endorsing it and talking about it. That should tell you whether this initiative is legitimate or not.

With an aim to become the world’s largest digital fundraiser, the charity trend has been in the headlines for many days. However, there are a lot of questions about the fundraiser that needs to be addressed.

In this post, we have covered all you need to know about the fundraiser.

How does the All In challenge work?

It’s simple. Prominent personalities from various industries offer to create a once-in-a-lifetime experience or donate their most prized possession for auction. Users get to try their luck at winning these possessions and experiences by donating an amount as low as $10 to as high as they want to.

Where do the funds go?


The funds raised through this campaign go as donations to Meals on Wheels, No Kid Hungry and America’s Food Fund, benefiting Feeding America and World Central Kitchen.

Which celebrities have participated in the challenge?

Since its formation, the All In Challenge has taken over the internet. Celebrities from various industries have voiced their interest in taking up the challenge and passing it to others in the industry.

Here are some of the celebrities who have accepted the challenge:

Leonardo Dicaprio

Matthew McConaughey

Justin Bieber

Tom Brady

Jamie Foxx

Dwyane Wade

All In Challenge Process

NOTE: The entries for the donation sweepstake have ended.


Donations raised so far as stated on their official website = $59,885,501

When is the Sweepstakes going to restart?

The sweepstake fundraiser was created to collect donations for supporting people who were facing tough times during the COVID 19 crisis. As of now, the campaign has been successful and the people behind this initiative have raised enough to support the cause.

There hasn’t been any official news about when the sweepstakes are going to restart. We’ll keep updating this post if and when we get any information about the same.


  • Judith Peterson

    I am a journalist and content creator who has a passion to learn new things and share it with my readers. I specialize in researching about brands, products and services to share an honest review about them with the audience.

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